By 1960, Rambler’s marketing team had perfected the art of turning cars into pocket-sized promotions. That year’s postcard campaign extended the themes found in the company’s colorful sales folder, reinforcing Rambler’s position as America’s compact leader with colorful illustrations, bold slogans, and everyday settings.

The Rambler American Super 2-Door Sedan declared itself “The most imitated car in America!”—a boast drawn straight from AMC’s folder copy, which reminded buyers that Rambler had ten years of compact-building experience and billions of owner-driven miles behind it. While imitators had rushed into the compact market, Rambler positioned itself as the original worth owning.

Families saw themselves in the Custom Cross Country Station Wagon, billed as the “World’s largest-selling 6-cylinder station wagon.” For even more versatility, Rambler introduced the Custom 3-Seat Cross Country Wagon, promising “3 Seats…5 Big Doors!”—a practical solution for growing households. And for those wanting compact style with upscale flair, the Custom 4-Door Hardtop Sedan tied Rambler’s image to prestige with the confident tagline: “Product of the World’s Largest Builder of Compact Cars!”